Christopher Cummings is an industry expert and champion, a founding member and chair of the Association of Directory Marketing as well as the first Chairman outside the publishing industry for the Yellow Pages Association. A strong advocate of growth and change, Chris led the effort to merge ADM with YPA to form the largest trade organization of print, digital, mobile, and social media. His thought leadership and acumen are invaluable in helping industry organizations understand and respond effectively to todays challenges and opportunities.
He was the CEO of the Marquette Group & US Motivation, the 2nd largest Certified Marketing Representative agency in the country with offices in Peoria, Il, Atlanta, Ga, Milwaukee, WI, and St Louis, Mo. Under his guidance, the Company gained 12 Industry Excellence Awards and was named one of the Best Places to Work in Illinois in ‘08 ‘10′ and ‘14. In 2004, he purchased USMotivation in Atlanta, Ga, an incentive awards and event management company to complement Marquette Group’s direct marketing services.